Content has quickly become a key marketing strategy for most companies today as a way to build trust and drive leads and sales. To increase their visibility to potential customers, marketers must “repurpose” or adapt the content they have created to different social media channels. That’s the purpose of this mind map – to highlight the many ways in which you can do this.
For example, a blog post can be converted into a Slideshare presentation, expanded into a webinar, excerpted as a series of image quotes and adapted into a chapter of an e-book. One marketer who is cited in Joe Pulizzi’s excellent new book, Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less, sets a goal of finding an astounding 20 different ways to adapt each piece of content he and his department creates!
The mind map above (please click to see the full version with all 47 methods displayed) is designed to inspire you to repurpose your content and grow your organization’s visibility to prospective customers and stakeholders. It’s not meant to be an exhaustive list of every social media network known to mankind, but rather as a representative sampling to help remind you what’s possible.
Placing it in visual form helps you see the various media and formats into which you can convert and excerpt your content. Because your brain works by association, it also becomes a platform for you to think about the specific formats, media and networks you need to address with the content you create. In other words, it can become a content marketing brainstorming tool for you!
If your job involves creating or managing content and communicating with current and prospective customers via social media, I recommend you print out the PDF version of this mind map and post it in your work area. You can also download a MindManager .mmap file and adapt it to your needs and the social media channels that are the most important in your part of the world and the industry or profession in which you work.
I hope you find this resource to be useful in your content marketing efforts!