The world has become a very noisy place,with a firehose of words and images competing for attention. To communicate your brand with impact and convey a professional image to the world, it makes a lot of sense to develop a distinctive design and branding for your mind maps.
One of the people who is doing that extremely well today is Roger C. Parker. He has published over 40 books in his illustrious career as an author, writing coach, and marketing consultant and brings a practical approach to personal branding and content marketing. He is the founder and author of the highly-respected Published & Profitable blog and has written extensively about branding, visual thinking and content marketing. He’s also an avid mind mapper, and uses them to streamline his workflow – not only for writing blog posts, guest posts and books, but also for managing relationships in his niche and keeping projects on track.
So when I noticed that Roger’s recent mind maps feature an attractive red and gray central topic that includes his name, naturally I was intrigued at this new direction. It’s an excellent-looking brand for him, which conveys a professional, distinctive image. So I contacted Roger for an e-mail interview to learn more about the whys and hows of branding mind maps.
In this fascinating, Roger explains:
- What made him decide to adopt this new branding and the benefits it offers to him.
- The advantages of branding the central topic versus placing your brand elsewhere in your mind maps
- How he creates his distinctive central topics
- The mindset behind it all that helps him succeed as a mind mapper, author and advisor
The quality of this report is typical of the resources that Mind Mapping Insiders enjoy by being members of this exclusive membership program. To give you a taste of it, I’m making my interview with Roger freely available.
If you like what you see, consider becoming a Mind Mapping Insider member today:
- It contains a wealth of reports, tutorials, interviews and other valuable resources (over 100 at last count) designed to help you advance your mind mapping skills.
- It’s affordable – the cost of a few premium coffees from Starbucks per month, while the value to you as a mind mapper is significantly more.
- There’s no obligation – you can cancel your membership at any time. But I’m betting you’ll stay to take full advantage of this valuable learning and reference collection