In her new book, The Visual Marketing Revolution: 26 Rules to Help Social Media Marketers Connect the Dots, author Stephanie Diamond provides an essential guidebook to the myriad of ways in which visual thinking can enhance your marketing and social media efforts
For people the world over, the Gordian Knot represents the difficult, the intractable and often the insolvable problem. Today’s systemic business problems are the modern-day equivalent of the Gordian Knot, and visual thinking is the powerful sword that we can use to cut through complexity and develop innovative solutions to them.
It’s tempting to regard mind mapping as yet another right-brained thinking technique that enables us to tap into the creative side of our marvelous brains. But that would be selling it short.