How to create a customer empathy mind mapJul 14th, 2013 | By Chuck Frey | Category: Mind Mapping Insider
One of the best ways to successfully market and sell any product or service is to deeply understand the needs of your potential customers. Not from just a functional view – the jobs they need to get done – but from an emotional point of view. What do they fear? What do they worry about? What keeps them awake at night, when they’re trying to fall asleep? And how can your product or service solve those problems?
In this new Mind Mapping Insider report, I explain how to create a customer empathy mind map to explore your target customers’ motivations and to brainstorm ways in which to persuade them, either in face-to-face meetings or in your organization’s marketing materials. This can also be a powerful strategy in other situations, such as convincing your boss to support your Big Idea or in a job interview.
This report explains how to use the empathy map and provides a downloadable template in 6 popular formats for popular mind mapping programs.
This report is only accessible to members of the Mind Mapping Insider membership program, which is designed to help you become a master mind mapper and to get the most out of your mind mapping software. Imagine how it would feel to be able to reach clarity faster on key issues, make better informed business decisions and uncover new ideas and opportunities. In the Insider program, I’ll show you how to do these things and more! Why not become an Insider member today?