What tips or techniques do you utilize to create high-impact, software-produced mind maps that get results?

Results, for the purposes of our discussion, can take any form (how do you create mind maps that make the project a success, win the order, persuade the audience, etc.) – as long as they are business focused. That’s the primary criterion for this little assignment.

Please share your thoughts and ideas in the comments area below. You people always come up with the greatest insights. I can’t wait to read what you have to say about THIS question!