In a relatively short time, social media has quickly evolved into a major new channel for communicating with prospects, customers and potential industry partners. Like any other part of our business, we can’t just jump into it and hope for the best. We need to have a strategy or plan for approaching it. Fortunately, some very smart people have compiled a collection of best practices for planning and implementing a social media strategy, which I have summarized in a new Mind Mapping Insider report.

In this new report, I’ll walk you through each section of the map and explain the issues you need to think about and the questions you need to ask yourself as you formulate your own social media strategy – either for yourself or your organization. It will also lay out a common-sense process you can follow to build effective relationships in the social media space. Finally, you can download this mind map to use as a starting point for developing your own social media strategy.

If you don’t see a link above this paragraph, that’s because this report is only accessible to Mind Mapping Insider members. Why not make a commitment to make a bigger impact in your life and work? The resources in this program will help you to become a better planner, problem solver and project manager. You’ll triumph over information overload, and discover a clarity that will help you to make better decisions, faster. Sign up today to join the growing group of MMI members who have made selected the option to be more influential and creative in their lives. New introductory pricing is more affordable than ever: Only $1 for the first 14 days!

• How can mind mapping software be used to achieve breakthroughs in collaboration?
• How can you gain corporate buy-in to purchase mind mapping software (always a challenge, because the IT department rules the desktop)?
• What are some recent innovations in mind mapping (smart phones, tablets and innovative web-based apps)?
• How am I using these innovations in my work?

In addition, SMCHAT participants asked many other questions during the course of this one-hour session. I compiled the list of tweets from it using TwapperKeeper, and they are now available here as a PDF file.

The story of how I managed this maelstrom of activity is an interesting one, and it involves a mind map. First, I knew going into this session what the questions were going to be. So I prepared a mind map, with major topics representing each of the four main questions. I then brainstormed what I would ideally like to say in response to each question. These weren’t intended to be “canned” answers that I would rely on during the chat, but rather talking points that  I could refer to during the discussion.

During the chat, I used a two-screen set up: The first screen had my mind map, displayed full size. The second contained two Twitter apps. The first, HootSuite, was what I used to post tweets to the discussion. I had columns open to see if I received any direct messages from the SMCHAT host during the course of the discussion, so I wouldn’t miss any important communications from Kelli Schmith, the host of this session.

Most Twitter clients only update about every minute or so, which is far too slow for a fast-paced Twitter chat, especially if it’s a topic that participants feel strongly about – which this one definitely was! So I opened another app called TwitterFall in a browser window next to HootSuite and set it up with the hashtag #SMCHAT. Here’s what it looks like (I think this link should work, even if you’re not logged in. I tested it with two browsers). TwitterFall displays incoming tweets in real time, as if they were a “waterfall” of tweets, cascading down the screen. It has a full-screen option, which hides all of the extraneous interface elements and displays only the tweets that meet your search criteria.

TwitterFall is a bit overwhelming at first, but it made it possible for me to visualize the flow of discussion as quickly as it was happening. This enabled me to see if any participants had posted questions that I needed to answer, to post add-on comments to the knowledge that others were sharing and to keep an eye on the chat host, so I would know when she was ready to move on to the next question.

This set-up worked like a charm. I was able to keep up with the flow of discussion and questions using TwitterFall, and post relevant responses quickly. I was also able to glance at my mind map, and type in my responses to the main session questions. I didn’t want to get caught up in the moment and forget why I was there. So I tried to make my tweets a balance of responses to the ad hoc questions and issues that participants raised as well as the main points I wanted to make in response to each of the four main questions.

If you’re the guest of a lively Twitter chat like this one, you’ll find it’s the quickest hour you’ll ever spend in your life. But ultimately it’s one of the most fulfilling. You’ll get to meet some very smart, engaged people who you can add to your list of relationships on Twitter, and you get a sense for what’s on the minds of people – always valuable when you’re a publisher like me.

Thanks again to Kelli Schmith and the great people of SMCHAT for having me. It was a blast!

In this exclusive interview, Martine shares some fascinating insights:

• How he utilizes mind mapping software to create topic outlines for information products (e-books, online courses and more),
• Why it’s the “fastest, easiest “brain-to-content process” he’s ever seen, and
• How he utilizes it to brainstorm and prioritize ideas for his blogging and consulting business.

Click here to access this exclusive interview (membership in the Mind Mapping Insiders group is required).

The discussion was fast and furious, with many threads of discussion going on simultaneously (there was an agenda, but participants had many questions about mind mapping). Imagine being in a room where 30 people were all talking at the same time, and trying to keep up with all of those conversations and answer as many questions as possible. Whew!

The 2 hours went very quickly, and there was a lot of excellent discussion. The people who participated in this Social Media Chat weren’t all current users of mind mapping – but everyone seemed to grasp its awesome potential as a business tool. A number of participants preferred hand-drawn maps to those produced using mind mapping software, and they brought a slightly different perspective to the group.

If you would like to view the raw transcript of the “tweets” from this session, please click here. Also, here is a list of links to the wealth of websites and resources that were mentioned in the course of the chat (you’ll have to scroll down to the last post in the discussion thread to see this list). I also understand that one of the participants is in the process of summarizing the key points of the chat in – what else – a mind map! I’ll let you know when I have a URL for that.

Thanks to Social Media Chat organizer Chris Jones for inviting me to this chat. It was a great experience, and I look forward to doing it again. Also, because social media is another area of interest for me, I’m sure I’ll be participating in more of these weekly confabs!

• Links to specific web pages and search tools used to track performance on each service
• Links to third party tools
• Links to the Excel spreadsheets that are used to capture the data from each social media site; in MindManager 8, the open in the viewing pane, which is quite convenient!

I think this map is going to be a real time-saver for me!

You can download this map as a MindManager .mmap file or as a PDF. I hope you enjoy it!

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