Competing Blogs
  Example: The Mind Mapping Software Blog
    Author(s): Chuck Frey
      Education: PR/journalism
      LinkedIn profile
      Expertise
        Mind mapping software
        Visual thinking
        Creativity
        Innovation
        Personal development
        Content marketing
    Blog categories
      Basics
      Books
      Interviews
      Mobile mapping tools
      News
      Resources
      Software
      Tips and techniques
      Visual thinking
      Web-based mapping tools
      Mind Mapping Insider content
    Information products
      Mind Mapping Insider membership program
      Power Tips for Mind Mapping Software 3rd Edition
      Special reports
    Post frequency: 1-2 medium-length posts per week
    Social media outposts
      Twitter
      Google+
      Pinterest
      Flickr
    Writing style
      News
      Keeps opinions to a minimum
      Professional
    Editorial mission
      Inform
      Educate
      Evangelize
  Competitor A
  Competitor B
  Competitor C
  Competitor D