Key influencers
  Influencer list
    Blogger A
      Where do they publish content?
      What issues/topics are they passionate about?
      Interesting facts about them
      List of links to their social channels
    Blogger B
    Blogger C
    Blogger D
  Influencer promotion schedule
    Blogger A
      (date) Blog post on X
      (date) Podcast interview w/ GHF
      (date) Tutorial on Y
    Blogger B
    Blogger C
    Blogger D
    Goal: promote 1 piece of their content per day
  Key questions
    Who are the thought leaders?
    Who do readers trust?
    What is the "larger frame" surrounding my niche? Who is influential there?
  Potential promotion channels
    Twitter
    Google+
    LinkedIn
    My blog
      Highlight their thinking on a key topic
      Do I agree/disagree?
      Extend the conversation
    Places where your mutual customers are having conversations