Blog
Marketing
Plan
  Objectives
    What measurable results do I want to achieve?
    Mail list growth
    Sales of products/services
    Growth in online influence
  Target customers
    Primary
    Secondary
    Problems I solve for them/value I provide?
    Personas
    Best ways to reach them online
      Where do they congregate now?
      Who do they trust/respect online?
      What conversations are they having?
        How can I contribute to them?
  Results
  Marketing strategy
    E-mail
    Social media
    Blog content
    Guest posting
    Multimedia
    PPC advertising
    Ideas for building relationships/engagement
  Competitors
    Direct
    Indirect
    How will I differentiate my blog?