Competitor analysis
ACME Manufacturing
  Online presence
    Website
    Blog
    Twitter feed
    Facebook page
    Linkedin company profile
    News feed
  Industry buzz
  Personnel
    Number of employees
    Key executives
    Management style
  2011 news
    Corporate news
    Product news
    Key executive appointments
    Archives
      2010
      2009
      2008
  Background
    Ownership
    Key office locations
    Key plant locations
    Corporate governance
    Organizational structure
    Divisions (if any)
    Key partnerships
  Facilities
    Plant capacities
    Capacity utilization rate
    Age(s) of plant(s)
    Location(s)
    Shipping logistics
    Product mix by plant
  Products
    Key products
    Support services
    New products introduced
    R&D strengths
    Brands
      Strength of brand portfolio
      Brand loyalty
      Brand awareness
    Key patents and licenses
  Financials
    P/E ratio
    Dividends
    Profitability
    Method of growth
      Organic
      Acquisition
  Corporate strategies
    Stated corporate objectives
    Mission statement
    Growth plans
    Acquisitions
    Divestitures
  Marketing
    Industry segments served
    Market share
    Promotional mix
    Distribution channels
    Alliances
    Geographical coverage
    Pricing model