Customer Needs
  Our perception of key customers' needs
  Results of customer research
  Examples
    Steady cash flow
    Comply with regulations
    Meet the needs
of their key customers
    Minimize risk
    Maximize profit
    Be productive/efficient
using our product
    Maximize uptime/minimize downtime
    Reasonable owning/operating costs
    Be a low cost producer
    Able to get support from us - fast!