(Your company) Products & Services
  Products
    Product 1
      Description
      Key benefits
      Target markets
    Product 2
      Description
      Key benefits
      Target markets
    Product 3
      Description
      Key benefits
      Target markets
    What else could we sell
to our customers?
  Support Services
    Parts
    Service
    Training
    Financing
    Consultation
    Rebuilding/reconditioning
    What other services
do our customers need?
  Needs of our key customers
    Be productive/efficient using our product
    Uptime/minimize downtime
    Minimize risk
    Be a low cost producer