Solutions we can adapt
  Adjacent industries
    Our core industry
    Who serves similar customers with different products?
      Example: Medical-dental
      Example: Mining-quarries
      Example: Accounting-Law
    Sub-categories within our industry or profession?
      Example: construction categories
        Road construction
        Commercial construction
        Residential construction
        Utility work
        Landscaping
        Demolition
  Other unrelated industries
    Who has solved similar problems to the one we're facing?
    Focus on similar challenge/solution instead of similar industry/profession
  Criteria for adaptability
    Degree of difficulty
    Cost to adapt to our industry
    Speed of implementation