Sheet 1
Audience
persona
  Contact info
    Persona name
    Job title
    Age
    Educational background
  What are his or her responsibilities?
  What is he or she accountable for?
    What results must they deliver?
    What metrics to they or others use to measure their performance?
  What is his or her mindset?
    Laid back?
    Competitive?
    Pragmatic?
    Creative?
    Logical/analytical?
    Committed to self-improvement?
  What are his or her beliefs?
    About themselves?
    About your topic?
    About their capacity for change?
    About you as a potential solution provider?
    About what the future could look like after they apply your advice?
  What are their pain points?
    What big problems are they trying to solve?
    What are their biggest worries?
    What keeps them awake at night?
    What causes them stress?
    What do they need to know to be more effective?
    What's getting in the way of them being more successful in this area?
    Potential triggers to get them to take action on change?
  By Chuck Frey
The Mind Mapping Software Blog