Sheet 1
What should
you write
about?
  Pain Points
    Challenges
    Shortcomings
    Mistakes
    Barriers to...
    Facing this problem? Here's the solution.
    Common obstacles
    Blunders
  Advice
    Improve/optimize your approach to...
    Tips and strategies for...
    Principles
    Best practices for...
    Checklist for....
    Pay attention to...
    Blueprint
    Insider's guide to...
    Creative ways to...
    Resource list
    Best tools to improve...
    Creative ways to...
  Stories to tell
    Examples of...
    Case studies
    Subject matter expert profiles
  Risks
    Blind spots
    Myth busting
    Common misperceptions
    Don't ignore this...
    Hidden threats
  Audience info needs
    What would help them?
    Overlooked aspects
    Learn the right way to...
    How to...
    A crash course on...
    The ultimate list of...
  Trends/change
    New rules for...
    Thought-provoking ideas
    Trends that matter
    Rethink
    New strategies for...
    Vital skills
    A new model for...
  Questions
    Most common questions
    What do they need help understanding?
    Uncommon insights