This weblog offers a number of opportunities to promote your products and services to an eager audience of visual mappers.

Site Profile

As of March 2010:

Unique visits: 24,728
Page views: 45,623
RSS Feeds: over 1,200
Number of articles/pages: Over 600
Longevity: Began publishing in January, 2006

The Mind Mapping Software Blog was the first blog to focus exclusively on this exciting technology, and is often one of the first blogs that developers contact when they have new products to announce. In addition, I go to great lengths to ensure that this blog offers unique, valuable content that you can’t read anywhere else. I conduct several user surveys per year, to learn as much as possible about how they’re using it, the challenges and benefits they experience in doing so, and what their information needs are. This helps me to deliver a superior quality information product to my readers, and highly qualified readers to my advertisers.

In addition to blog posts, this site offers some very attractive content collections, including links to mind mapping software reviews and an extensive and popular collection of mind mapping research and reports. These pages are among the most heavily visited on the site.

An e-newsletter called The Mind Mapping Software Update is e-mailed to over 6,000 subscribers every week. This list is increasing in size at 200-300 new subscribers per month. This e-newsletter drives additional traffic to the blog, as many as 1,000 additional visits per day.

In short, this blog is the “go to” resource for a growing universe of mind mapping software users and those who want to learn more about these amazing productivity tools.

Opportunities

Sponsor button ad: A 120 x 120 pixel ad, which appears in the right-hand column of every page on this blog. That means maximum exposure for your GIF, animated GIF or JPG image ad! Ads rotate positions randomly. These ads are currently in a 2×2 arrangement – but there is room for more. All you have to do is ask!
Investment: $1,200 per year ($100 per month – very affordable!)

Home page banner ad: A 468×60 banner ad which appears just below the featured post area on the home page of this blog. In other words, it’s adjacent to the major visual focal point of this page. Ads rotate in place randomly. This ad provides excellent exposure on the main page of this blog.
Investment: $1,200 per year ($100 per month – very affordable!)

Listing in the Product Directory: A listing on this valuable resource page includes a headline, a brief description of your product, service or company, an image and a link to your website. In addition, your text ad will appear in the Mind Mapping Product Guide on InnovationTools.com, and at the bottom of my every-other-week Mind Mapping Software Update e-newsletter. These 3 placements will help you to cost-effectively increase visibility for your offering. Specifications: 50-75 words max (not including headline), plus a link to a URL that you specify. This is your opportunity to tell your story, in your words. 1 GIF or JPG file, 100 pixel width max, 150 pixel height max.
Investment: $1,000 for 1 year (less than $100/month) or if cash flow is an issue, then you can easily set up a monthly payment plan by clicking on the button below:

NEW: Bottom of post banner ad: This 468×60 banner ad zone appears at the bottom of every post on the site. This is an affordable way to capture the minds of people who are serious about mind mapping software. If they’re reading posts to the end and are engaging in discussion via the comments, chances are they’re devoted users of mind mapping software – or are serious about purchasing their first program! This advertising option is more affordable than the sponsorship and home page banner ads.
Investment: $800 per year

NEW: 360×60 pixel e-newsletter ad: This ad appears “above the fold” in my weekly Mind Mapping Software Update e-newsletter, which goes out to over 6,000 avid mind mappers. It’s the perfect active marketing strategy for your product or service, placing your message in the inbox of prospective buyers every Friday. This is an exclusive ad position that does not rotate; once a sponsor has purchased it, they “own” it as long as they continue to pay for it.
Investment: $200 per week; discounted rates of $700 per month and $5,200 per year are also available.

Single sponsor e-newsletter: This e-newsletter is based on the e-mail template for The Mind Mapping Software Update, which is sent out weekly (every Friday), except it’s designed to be a single-sponsor message. In other words, your copy, images and call to action are custom-fitted into my e-mail template. You can tell your story in detail, while benefiting from the trust that I have built up with my readers. I can’t sell you my e-mail list, but I can provide you with indirect access to my growing audience using the FYI e-newsletter format. Plus, your message isn’t competing for attention with other announcements. It’s all yours! I have done several of these for my advertisers so far this year, and they tend to result in a sizable number of click-throughs! Click on the following links to view copies of messages I sent for NovaMind, TheBrain Technologies and MeadMap/CoMapping.
Investment: $700 per issue

Questions?

Please contact Chuck Frey at chuck [[at]] innovationtools [[d o t]] com (I have formatted my e-mail address this way to protect it from spammers). I look forward to hearing from you!

Best Regards,

Chuck Frey

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