This weblog offers a number of opportunities to promote your products and services to an eager audience of visual mappers.

Site Profile

As of August 2008:

Unique visits: 10,517
Page views: 110,564
Number of articles/pages: Over 400
Longevity: Began publishing in January, 2006

In addition to blog posts, this site offers some very attractive content collections, including links to mind mapping software reviews and an extensive and popular collection of mind mapping research and reports. These pages are among the most heavily visited on the site.

An e-newsletter called The Mind Mapping Software Update is e-mailed to nearly 6,000 subscribers every other week. This list is increasing in size at 300-400 new subscribers per month. This e-newsletter drives additional traffic to the blog, as many as 1,000 additional visits per day.

The Mind Mapping Software Blog was the first blog to focus exclusively on this exciting technology, and is often one of the first blogs that developers contact when they have new products to announce. In addition, I go to great lengths to ensure that this blog offers unique, valuable content that you can’t read anywhere else. I conduct several user surveys per year, to learn as much as possible about how they’re using it, the challenges and benefits they experience in doing so, and what their information needs are. This helps me to deliver a superior quality information product to my readers, and highly qualified readers to my advertisers.

In short, this blog is the “go to” resource for a growing universe of mind mapping software users and those who want to learn more about these amazing productivity tools.

Opportunities

Listing in the Product Directory: A listing on this valuable resource page includes a headline, a brief description of your product, service or company, an image and a link to your website. In addition, your text ad will appear in the Mind Mapping Product Guide on InnovationTools.com, and at the bottom of my every-other-week Mind Mapping Software Update e-newsletter. These 3 placements will help you to cost-effectively increase visibility for your offering. Specifications: 50-75 words max (not including headline), plus a link to a URL that you specify. This is your opportunity to tell your story, in your words. 1 GIF or JPG file, 100 pixel width max, 150 pixel height max.
Investment: $800 for 1 year (less than $100/month)

Sponsorship: A 120 x 120 pixel ad, which appears in the right-hand column of every page on this blog. That means maximum exposure for your GIF, animated GIF or JPG image ad! Ads rotate positions randomly. These ads are currently in a 2×2 arrangement - but there is room for more. All you have to do is ask!
Investment: $800 per year (less than $100 per month - very affordable!)

Home page banner ad: A 468×60 banner ad which appears just below the featured post area on the home page of this blog. In other words, it’s adjacent to the major visual focal point of this page. Ads rotate in place randomly. Currently there are only 2 ads running, and one will complete its run in early October.
Investment: $800 per year (less than $100 per month - very affordable!)

FYI e-newsletter: This e-newsletter is based on the e-mail template for The Mind Mapping Software Update, which is sent out every other Wednesday, except it’s designed to be a single-sponsor message. In other words, your copy, images and call to action are custom-fitted into my e-mail template. You can tell your story in detail, while benefiting from the trust that I have built up with my readers. I can’t sell you my e-mail list, but I can provide you with indirect access to my growing audience using the FYI e-newsletter format. Plus, your message isn’t competing for attention with other announcements. It’s all yours! I have done several of these for my advertisers so far this year, and they tend to result in a sizable number of click-throughs! Click on the following links to view copies of messages I sent for NovaMind, TheBrain Technologies and MeadMap/CoMapping.
Investment: $500 per issue

Questions?

Please contact Chuck Frey at chuck [[at]] innovationtools [[d o t]] com (I have formatted my e-mail address this way to protect it from spammers). I look forward to hearing from you!

Best Regards,

Chuck Frey