A creative brief is a document that is commonly used in marketing and advertising to define the scope of a writing or design project and reduce or eliminate misunderstandings. It’s especially useful when you need to communicate what you envision for a project to a vendor, such as a designer, ad agency or freelance writer.
But don’t just think of it in this context; the creative brief is a useful tool that can be adapted to almost any type of small project where you need to get a team of people on the same page.
In this new Mind Mapping Insider report, I will explain how to create a creative brief, and some of the ways in which you may adapt it to your needs.
If you cannot see the link to this report, that’s because it’s accessible to Mind Mapping Insider members. Why not make a commitment to become a more effective mind mapper – which will enable you to become a better planner, problem solver and project manager? Sign up today to join the growing group of MMI members who have made the decision to be more influential and creative in their jobs.
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