How do you influence a key executive to make a decision that is favorable to you? If you’re doing a sales pitch or client presentation, interviewing for a job or trying to position yourself within your company for a raise in salary or a promotion, you will dramatically improve your odds of success if you understand the “pain points” of the person you’re trying to influence and how you can help to solve them.
Dave Gray, Sunni Brown and James Macanufo, in their excellent new book, Gamestorming: A Playbook for Innovators, Rulebreakers and Changemakers, share a visual thinking technique called the “Pain-Gain Map” that can be a useful tool for helping us to determine how to influence our key executive. I have adapted their technique into a simple mind map that you can use to help you uncover what motivates the senior executive whom you want to influence – and how to obtain a favorable decision from him or her.
You can use this model to develop presentations, value propositions (what customers value and how your product or service meets their needs) or to position yourself to obtain approval or an important sales order.
In this latest Mind Mapping Insider report, I show you, step by step, how to create a pain-gain mind map – and provide you with the map used in this “how-to” guide in XMind and MindManager file formats, which you can customize to meet your needs.
This report is only accessible to Mind Mapping Insider members. If you’re ready to become an impact player in your organization, sign up today to join this elite group of executives who have made the decision to be more influential and creative in their jobs.