Many business people use mind maps on the “back end” of their business – supporting internal operations and processes, such as project management, strategic planning and market research. But very few people are using these powerful tools on the “front end” of their business – with prospects, customers and clients.
Here are 8 ways you can use mind maps with these important external audiences:
- Conduct a brainstorming session with them
- Use it to present your research and recommendations to them
- Use it to perform a situation or needs analysis with your client
- Use it with them to conduct problem identification or root cause analysis
- Use it for scenario planning, to help your client chart a profitable future course.
- Use it to show the stages, activities, milestones and deliverables of a project management plan.
- Use it to clarify the intangible aspects of a complex process, system or situation
- Use it to surface and deal with any objections or negative perceptions of why something won’t work.
If you are utilizing it in a customer-facing role that hasn’t been listed here, please add your thoughts and experiences in the comments section of this post. I look forward to your insights!