The Mindmap to Riches report by Jeremy Gislason claims that it provides information on “how to achieve your goals and ambitions using simple mindmap strategies in your day to day life for lasting and sustainable wealth online.” In fact, it doesn’t provide anything of the sort. I usually don’t “go negative” on product reviews, but in this case I felt so strongly about Mindmap to Riches that I just had to warn you about it. You owe it to yourself to avoid this report.

To obtain a free copy of Mindmap to Riches, you first need to tweet about it – or pay US$27.00 for the paid version. Naturally, a large number of curious, aspiring entrepreneurs opt for the free-to-tweet version. I use TweetDeck to manage my Twitter communications, and have searches permanently running for certain keywords, such as “mindmap.” On some days, the flow of Twitter posts that refer to this word are dominated by people doing the obligatory tweet in order to obtain this report. Maybe that’s because no one has ever told them just how little value it contains. Well, now you’ve heard it here. Don’t bother with this e-book, and please stop cluttering up Twitter with your tweets about it!

Mindmap to Riches consists of a 39-page PDF report, plus a single-page PDF that contains a mind map that provides a high-level overview of the material contained in the report.

Here’s the problem: The single-page PDF is the only reference to a mind map in the entire package. The e-book itself is standard “psych-you-up” business development fare, such as developing a roadmap for your business, finding and keeping loyal customers, and setting and reaching business goals. To the extent that author Jeremy Gislason asks you to think about and brainstorm about different aspects of your business – such as creating a vision statement for it – he urges the reader to write these things down. He doesn’t urge you to mind map them. Not once in the e-book’s 39 pages is there any reference to mind mapping, either in words or illustrations. I even did a text search of the PDF file. Zero. Nothing. Nada.

To make matters worse, the content of the e-book is recycled advice that I’ve read many times in other places, such as creating a unique selling proposition, deciding what type of online business to create, moving beyond your comfort zone and understanding the value of your time. Jeremy does try to add his own interpretation to it, but really there is nothing new here.

I suspect the Jeremy selected this title because it sounded vaguely exotic, and differentiated him from the thousands of other “get rich quick online” resources that populate the web. I’m not just saying this, either. Between the revenue from my mind mapping blog and InnovationTools.com, I can afford to invest in a number of special reports, e-books and e-courses to improve my online marketing, blogging, copywriting and other aspects of what I do each year. I’ve purchased some really excellent resources, as well as others that were a waste of my time and money. Mindmap to Riches definitely fell into the latter camp.

The bottom line is that Mindmap to Riches’ title has almost nothing to do with its content, and its content doesn’t offer any special insights or strategies that you can’t already read in hundreds of other books, reports and e-courses. I urge you to look elsewhere for business development advice.

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