On Friday, I participated in a training session taught by Wayne Breitbarth entitled Unlocking Linkedin’s Corporate Marketing Potential. Wayne is the author of The Power Formula for Linkedin Success: Kick-Start Your Business, Brand and Job Search, the best-selling book on how to get the most out of this important social network for business and career development. Wayne’s presentation was so excellent that I decided to create a mind map based on my notes and to share it with my Mind Mapping Insiders.
If you want to view this mind map, you will need to become a member of the Mind Mapping Insiders Group. Click here to learn how (it’s inexpensive, and there’s no obligation!).
Whether you work for a large or small company, the potential of Linkedin as a potential source of leads and sales is too important to ignore. Wayne’s excellent advice is going to help me to maximize the impact of my employer’s company page.
If you’re not able to see Wayne present in person, I highly recommend his DVD training programs, which you can learn more about here. I read his book last year, and used some of the tips it contained in my mind map of 100+ tips for using Linkedin effectively.
I hope Wayne produces a video that specifically covers what I learned in this corporate pages course. I don’t see anyone else covering this critically-important information online. In the flood of advice, tips and resources for “sexier” social networks like Twitter, Facebook and Google+, Linkedin corporate pages have been largely ignored by online marketing experts. I’m really glad Wayne has taken it upon himself to decode what you need to do in order to create a stellar point of presence on this vibrant network of 150 million prospective customers!