One of the lesser-known applications of mind mapping software is to utilize it to develop your company’s marketing messages. Here’s how it works, and why you should use it in this role.
The problem with slide-based mind map presentation modes
Slide-based mind mapping presentation modes have a built-in shortcoming, which I recently discovered when I used one to present to a webinar audience.
15 ways to position yourself or your company for pre-eminence
Is your personal brand or company stuck in recession-induced doldrums? Now is the time to kick-start your marketing – for you, your company or its products or services – to dominate your market or industry. Here’s how.
The transcript of this week’s social media mind map chat is now available
Earlier this week, I was the guest of the weekly SMCHAT, a Twitter-based group that is focused on innovation in social media.The topics of our discussion were collaborating with mind mapping software, selling your firm’s management on investing in it and the latest mobile mind map technology and what makes it so valuable for busy executives.
Now is the time to become an “information ninja”
The recent global recession had an interesting side effect, which few people stop to think about: It laid bare the average manager, whose skills were, by and large, commoditized. How to differentiate yourself? Become an “information ninja.”
Your potential with mind mapping software? Limitless
In the movie Limitless, the main character takes a mysterious pharmaceutical called NZT and becomes the smartest man alive. But you don’t need a drug. You’ve got mind mapping software.
A simple but powerful content marketing mind map
One very practical application of mind maps is to use them as a checklist, a reminder of thing we need to do on a regular basis. A case in point is Dana VanDen Heuvel’s excellent content marketing map.
10 questions to assess the quality of your mind maps
Do you have a systematic way of determining if your mind map is “done?” How do you know it’s as good as it can be? Here are 10 questions you can use to evaluate the quality and completeness of your mind maps – a “report card,” if you will.
How I use SmartDraw to create mockups of marketing materials
SmartDraw is a powerful, easy to use business diagramming program. But did you know that you can also use it to create mockups of many types of marketing materials?
8 ways you can use mind maps with customers and clients
Here are 8 powerful ways in which you can use mind maps with customers to delight and impress them.
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