How can you differentiate your blog content from the torrent of background noise? How can you capture the attention of the people you want to influence? One way is to use proven formulas for writing headlines.
John Morrow has written for many years for CopyBlogger, one of the most popular marketing websites on the planet. He has taken the best of what he learned to create a free report called 52 Headline Hacks: A “Cheat Sheet” for Writing Blog Posts That Go Viral. I downloaded it and read it, and was so impressed that I created a blog post that summarizes all 52 attention-getting headline styles in a single mind map (click here or on the map image to download a PDF of the full mind map, showing all 52 headline styles).
Jon’s excellent e-book provides some additional tips and examples of each headline style. So I encourage you to visit the Headline Hacks website to download his e-book. As the writer of two blogs, I’ve read many lists of recommended blog post topics, but this one offers some ideas even I hadn’t seen before. If you write content that is published online, I highly recommend this report!