Nick Duffill from Gyronix has posted an interesting essay on how mind mapping software can create value in organizations. He divides this value into three levels:
- Features, functions and ergonomics – The basics of what the program is capable of, which provides the foundation for the other two levels.
- Representation and modeling – This is the level at which the visual "language" of the mapping tool is used to accurately represent business challenges, processes, plans, strategies, etc.
- Business process enablement – How does the mapping software contribute, directly or indirectly to the organization’s bottom line? This is the hardest level to accomplish, because in order to have such an impact, Nick says that visual maps must become a common "currency" that is commonly understood and valued by more than just a handful of individuals within the company.
Nick concludes by demonstrating how to understand the potential value of software mapping in your organization. Rather than steal his thunder, I strongly recommend that you read his post to get the full story!