Nearly every worker today faces unprecedented amounts of complexity, uncertainty and ambiguity. You don’t know what the next challenge is going to be, but you need tools and strategies to handle it effectively.
To survive, you need to be able to sift through a mountain of information, ideas and knowledge, synthesize meaning from it and communicate it in reports, plans, presentations and other forms of business communication.
But in many cases, you’re limited to the same set of business productivity tools that nearly every organization gives its knowledge workers – Microsoft Office or Google’s popular business productivity toolset. These tools are very well designed and do an excellent job. They help us do routine work very efficiently.
But they’re not enough any more.
What’s needed is a new way to manage ideas, information, data and knowledge – one that enables you to manipulate these assets with greater flexibility, and which helps you to see new connections and possibilities. One type of tool that perfectly meets these requirements is mind mapping software.
Many executives who have used it rave about it – how it has delivered a quantum leap in their productivity, creativity and effectiveness. According to surveys I’ve conducted with users of mind mapping software, it delivers a 30% increase productivity and a 50% increase in creativity. Top benefits cited by survey respondents include:
- It enables them to reach clarity on key business issues faster,
- It helps them make sense of challenging issues, and
- It enables them to tackle complex tasks that they wouldn’t have been able to manage without it.
Why is mind mapping software the savvy executive’s secret weapon?
In short, mind mapping software is the savvy executive’s secret weapon. It’s the perfect tool for today’s turbulent and uncertain business environment.
If you’re not using it yet to streamline and enhance your work, you should be. Here are 8 reasons why:
It acts like an extension of your brain: Mind mapping software empowers you to externalize your thinking in a tangible, visual format. It’s perfect for brainstorming, capturing and organizing research, planning and project management.
Unbelievable flexibility: No other type of program lets you manipulate ideas, knowledge and information with as much freedom and flexibility. That’s because mind mapping software encapsulates ideas and knowledge in “containers,” topics that can hold various types of content and data. You can rearrange those topics as needed, with a great deal of freedom.
Reach clarity faster: No other medium allows you to brainstorm about a subject and quickly arrange topics, like notes on a desk. You can create “containers” for information, on the fly, and arrange them in an easy to see, hub-and-spokes format. It can convey what used to take hundreds of pages in one visually engaging document.
You can see the forest AND the trees: The expandable/contractible format of mind map branches enables you to see both a high-level overview and a detailed view, both in the same document. Try that with Microsoft Word or Google Sheets!
It helps you to connect the dots: Because your brain works by association, mapping information visually makes it easier to see connections between seemingly unrelated bits of information. Also, your brain hates to see things in an unfinished state. So when it sees a map branch with information that hasn’t been fully developed, your brain kicks into gear and delivers the thoughts and ideas needed to complete it. That’s invaluable!
It helps you identify gaps in your information: Your brain works visually, and it works by association. So when you start to visually record your ideas and knowledge, a mind map enables you to more easily see where gaps exist in your information – such as additional facts or knowledge you need to gather, or new “white space” ideas that you couldn’t see before.
It gives you a powerful set of tools to think about your thinking: When you move a topic in a mind map, you change its context – you “reframe” its meaning. That’s powerful, because it gives you a unique ability to “think about your thinking” – to look at ideas and information from a higher level of abstraction, and to rethink and rearrange them until they make sense to you. Mind mapping software is one of the only types of business software that enables type of flexible thinking.
It promotes whole-brained thinking: Most types of software leverage only the linear or visual sides of your brain, but not both. Mind mapping taps into both sides simultaneously, which is very powerful.
How to get started with mind mapping software
Are you curious about mind mapping software but don’t know where to start? Are you worried that learning how to use it may take too much of your time? Are you uncertain if if can help you with your work? The Mind Mapping Software QuickStart mini-course is designed to arm you with everything you need to know to get started using this type of software – creatively, productively and effectively – in only one hour.