One of the best ways to successfully market and sell any product or service is to deeply understand the needs of your potential customers. This customer empathy mind map can help.
Customer pain and its critical role in marketing and sales success
Every customer has pain – unsolved problems that you must target and solve to persuade him or her to buy your product or service. But targeting the right one key to successful marketing and sales campaigns.
A catalyst for more persuasive sales and marketing messages
One of the biggest marketing challenges today is getting the attention of your target customers, and then motivating them to take desirable action. One way to persuade them is to figure out what motivates them. That’s the subject of my newest Mind Mapping Insider resource.