Every customer has pain – unsolved problems that you must target and solve to persuade him or her to buy your product or service. But targeting the right one key to successful marketing and sales campaigns.
One of the biggest marketing challenges today is getting the attention of your target customers, and then motivating them to take desirable action. One way to persuade them is to figure out what motivates them. That’s the subject of my newest Mind Mapping Insider resource.
One key method that you can use to more accurately target the needs of your different types of prospective customers is to develop personas that describe them, in detail. This new report explains how.