One key method that you can use to more accurately target the needs of your different types of prospective customers is to develop personas that describe them, in detail. In other words, rather than just describing it a customer segment in a lengthy list of bullet points, you create a fictitious personality or “straw man” to bring that customer segment to life – so you can do a better job of meeting their needs.
In this new Mind Mapping Insider report, I described two types of personas – consumer and business – and give you a step-by-step on how to create them. I also explain how you can utilize them to help grow your business. If you better understand the needs of each of your major customer types, you’ll be in a better position to bring in new customers and hold onto them longer.
To view this link, you must be logged in as a Mind Mapping Insider member. If you’re interested in growing your business (and who isn’t in today’s moribund economy), why not join the Mind Mapping Insiders group today? You’ll get immediate access to a wealth of reports, resources, templates and advice. And you’ve got nothing to lose – you can cancel at any time. It’s all upside, no downside. You’re in the driver’s seat.
The choice is yours – do you want to improve your thinking, planning and brainstorming skills or not?
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