ThinkBuzan, the new organization fronted by mind mapping inventor Tony Buzan, is doing some research into the field of creativity, and would like your help. Using the power of the web, Buzan would like you to take a 20-minute creativity test. He hopes that the results of it will help to create a new definition of creativity for the 21st century:
“I have personally designed the ThinkBuzan Creativity Test, the first of its kind to be piloted to a mass audience. Building on the work of Ken Robinson and E. Paul Torrance, and my own leading research into creativity, my test is the culmination of 20th and 21st century knowledge of the brain and thought processes, and is guaranteed to produce unprecedented results,” he promises.
I took this test, and found it to be both fun and challenging. It included a number of brainstorming exercises, where you’re given several words and asked to come up with as many associations as you can within a defined period of time. Other questions do the same thing with combining shapes into new objects. And of course, there are a handful of demographic questions, aimed to help ThinkBuzan discern who is participating in the test.
Because I’m a big fan of anything related to creativity (I’m also the publisher of InnovationTools.com, the world’s largest website related to innovation, creativity and brainstorming), I can’t wait to see the results of this important research.
Click here to take the test; there’s also a form you can use to recommend the ThinkBuzan Creativity Test to a colleague.