Is your personal brand or company stuck in recession-induced doldrums? Now is the time to kick-start your marketing – for you, your company or its products or services – to dominate your market or industry.
Jay Abraham, in his excellent book, The Sticking Point Solution: 9 Ways to Move Your Business From Stagnation to Stunning Growth in Tough Economic Times, believes that most companies and individuals aren’t aggressive enough at building their brands and positioning themselves as the only logical choice to their customers. Now is the time to reinforce their position in your minds, so that when the economy is in an upswing, you’re the leader in their minds.
The key, explains Abraham, is to implement a set of innovative strategies that will help you to improve the speed and efficacy of your business, and to use that advantage to jump ahead of your competitors. “If you’re losing out to your competition, it’s time to do something different,” he insists. This mind map (click on image above right to display the full version) outlines 15 ways you can begin doing this now.