Have you ever had a powerful idea, rich, textured and exciting, only to watch it shrink into something flat and flimsy the moment you tried to explain it? We all have. What you’ve experienced is called the communication bottleneck – the process of trying to transform a rich. multi-faceted set of thoughts into a linear […]
A catalyst for more persuasive sales and marketing messages
One of the biggest marketing challenges today is getting the attention of your target customers, and then motivating them to take desirable action. One way to persuade them is to figure out what motivates them. That’s the subject of my newest Mind Mapping Insider resource.